Why Doesn't Apple Make Printers?
When you think about it, a printer seems like a natural fit for Apple's product lineup.
If your office already has an Apple computer, laptop, iPad, iPhone, headphones, speaker, mouse, and keyboard, why not an Apple printer to go with them?
We don't know the answer for certain, but we can make a pretty good guess.
Apple places strong emphasis on a set of core principles across its product lineup: cutting-edge technology, originality, design, ease of use, and privacy.
The common thread running through Apple's products is that they contain no moving parts — which also makes them relatively resistant to failure.
A printer, by contrast, is a disaster waiting to happen.
It's a product people use because they have to, not because they want to.
Between messy ink cartridges and toners, paper-feed rollers that stop working, a network connection that drops again and again, and of course pages that jam inside and can only be freed with what feels like a hammer and a crowbar — printers hold a place of honor on the list of the world's most infuriating products.
Apple, a company for which a certain snobbery serves as an unofficial brand hallmark, simply cannot afford to have its iconic apple logo displayed on a product that people neither like nor enjoy using.
That's the same reason you can't make phone calls on an iPad, or find a keyboard on the Apple Watch.
It's simply not the right way to use those products, and Apple refuses to allow its devices to be used in ways that conflict with the company's vision.
Could this be the reason behind the cancellation of the company's autonomous car project?
It's certainly not the only reason — but it's very likely one of them.