A Tel Aviv tech company ordered 2 units of the Thunderbolt 4 Pro cable from us.
The price? $129 per unit on Apple's website — you can probably guess what it goes for locally.
What justifies that eye-watering price tag?
First and foremost, because it's Apple, and there's nothing Apple loves more than charging customers who are all too happy to pay.
But beyond that, the cable is a genuine feat of engineering.
The attached image shows an X-ray scan of the cable's connector head. This cable is the leftmost one, and you can clearly see its level of complexity relative to the other cables.
It integrates a printed circuit board capable of high-bandwidth data transfer, video, and power delivery of up to 100 watts, while simultaneously supporting multiple standards.
Add to that the fact that the Thunderbolt standard is owned by Intel — despite having been developed in collaboration with Apple.
This means that in order to manufacture the cables, Apple must pay Intel production licensing fees, a cost that is ultimately reflected in the price the customer pays.
Image: Lumafield