Want a hard drive for over 2,300 shekels after the discount (before taxes, of course)?
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What makes this drive special is its use of PCIe 5.
The fifth generation enables data transfer speeds of up to 14 GB/s — roughly double the speed of the best PCIe 4 drives.
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If you were planning to buy one, I'd recommend waiting a bit.
Like any new technology, a significant portion of the price comes from the fact that it's new, with high demand and limited supply.
As time goes on, market supply will grow and competition will intensify, and these models will gradually become the standard — which will bring the price down considerably.
Additionally — it's worth remembering that to actually benefit from the performance improvement, you need a compatible motherboard. Motherboards with Gen 5 support are still relatively limited in availability, and they're expensive too.