How Canva grew from a quiet underdog to a $25 billion design giant

If you're a business owner, take a few hours to properly get to know canva.com.
Even if you're already an experienced user, a short course will suddenly reveal a wide range of tools, capabilities, and design techniques you never knew existed.

Canva is a graphic design tool that for years was considered a friendly, non-threatening competitor to the major graphics giants — primarily Adobe.

What has happened in recent years, however, is that Canva has been aggressively eating into those companies' market share, evolving into a true monster that's targeting pretty much everyone.

Canva combines 3 factors that make it a genuine game-changer:
**Everything in the cloud** — No need to buy a powerful graphics workstation; everything runs in the cloud and is accessible even from your mobile phone.
**User experience** — The user experience is designed for even the most seasoned technophobes. Within just a few minutes of first using the software, it's already pretty clear where every button is and how to perform any action.
**Value for money** — For $10 a month, Canva offers a library of 100 million media files, images, icons, and more. For comparison — a monthly Adobe Creative Cloud subscription costs 60 ILS per individual app.

And here are a few numbers about Canva you probably didn't know:
- The company has approximately 135 million monthly active users.
- Canva earned $1.7 billion in 2023.
- 85% of Fortune 500 companies use Canva.
- Canva has more than 3,500 employees worldwide.
- Canva's market valuation is around $25 billion.

I watched the course at 2x speed — which still wasn't fast enough at times — cutting its total length down to roughly 8 hours. It was worth every minute!

Links to relevant courses in the first comment.

How Canva grew from a quiet underdog to a $25 billion design giant