How to Control Human Beings?
As decent, likable human beings, we harbor no such dream. We're not looking for ways to control people.
That said, it doesn't mean there aren't people who are considerably less decent and thoroughly unlikable who very much want to control us, to one degree or another.
I never attended the School for Dictators (they didn't accept me), but I imagine the curriculum there is built around two methods.
Fear and dreams.
Fear is a guided visualization performed on people, in which they imagine the worst possible thing happening. When they return to the ground of reality, they'll run for their lives to do everything in their power to keep that vision from becoming real.
Dreams are the things we yearn for. Usually money, freedom, and excitement.
You can get an entire nation to vote for you in an election, or take to the streets with everything they've got, if you simply convince them that their worst nightmare is about to come true — and that you arrived just in time to save them.
You can sell useless weight-loss patches at outrageous prices, if you make buyers dream of looking like the model selling them.
You can get people living paycheck to paycheck to mortgage their monthly income — plus interest, for years — to finance a new car they don't need. At the moment of purchase they'll dream of cruising down a mountain road into a setting sun, just like in the commercial, but they'll find themselves honking in traffic jams exactly like everyone else.
The more money you have, the more people you can frighten or seduce into dreaming, and your zombie army will grow steadily larger.
The intensity of human hatred and incitement toward one another is not a product of human nature (though it plays a part) — it is primarily the product of people with a great deal of money and an exceptionally black soul. Such people exist everywhere in the world, and their influence is destructive everywhere.
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Our role is to rebel.
To avoid the news, to buy things according to our actual means and needs, to keep scrolling when an ad appears, and in general to approach everything with healthy skepticism.
Don't buy lottery tickets. Don't expect politicians to be human beings. Don't trade in your car.
Be kind to the people around you, listen to music, and work hard at something you enjoy.
Without dreaming. Without fear.
Just live.