What Did I Learn from a Year of Creating Content on LinkedIn?
To avoid rambling, let's start from the end.
Here are some insights and tips from me on creating content on LinkedIn:
- **Persistence**
It took roughly six months before the content I was posting started gaining attention and receiving comments.
- **Consistency beats quantity.**
A weekly post on a fixed day and time, without skipping, beats posting every day with unpredictable gaps.
- **Don't exhaust your followers.**
Posting "every day" has its downsides. It's very hard to produce high-quality content daily without a break, and it will burn out your audience.
- **Quality content is everything.**
LinkedIn users are generally seasoned professionals — don't underestimate their intelligence.
- **Don't write posts using AI.**
Personally, I can spot those posts after 2 lines and scroll right past them.
- **Varied content.**
Surprise people with interesting content across a range of topics.
- **Don't write about politics.**
LinkedIn is what it is precisely because it's nearly free of political garbage. Keep it that way — for all of us.
- **Reply to those who comment on your posts.**
They invested their attention in what you wrote; they deserve your attention in return.
- **Be positive.**
Give credit, say thank you, admit when you're wrong. It matters!
- **Cyclicality**
Reach always follows a cycle. Posts with very high exposure will tend to be followed by posts with lower exposure.
- **Originality**
Write about what no one else has written about — not about what everyone has already covered.
- **Editing**
Fix typos, mind your punctuation and grammar, and break your content into lines so it's easy and comfortable to read.
- **Humility**
Don't brag about yourself publicly — it's not the place for it, and frankly, nobody really cares.
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This is certainly not everything. If you have additional insights, please share them with all of us in the comments.
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And a few closing words:
Thank you — my followers — for the comments, the encouragement, and the thought-provoking remarks.
LinkedIn is a place of remarkable professionalism and mutual respect, and I'm grateful for every single one of you I've had the privilege of getting to know.
Thank you so much 🌹
In the images:
A screenshot of the analytics from the past year.
There's still a lot to aspire to, but you can clearly see the gap between the first half of the year and the second.
Persistence makes a difference — as it does in everything in life.