Four days late, I discovered I ranked #33 on Lior Abraham's content creators list.
Rather than handing out writing tips, I'll simply share the 10 principles that work for me — take from them what you will.
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1. I post 3 times a week — Monday, Wednesday, and Friday at exactly 8:00 AM.
A little, done well, and consistently beats a lot, done poorly, and irregularly.
2. I write each post the night before. Sunday and Tuesday nights I dedicate half an hour to writing; Thursday night, two hours (!).
3. My posts cover any interesting, valuable topic — as long as it isn't about me.
4. If someone took the time to read what I had to say, I make a point of writing back to them.
5. Someone who chose to follow me on their own initiative will engage with my content far more than someone I sent a random connection request to.
So — I rarely send connection requests, but I accept everyone who sends one to me.
6. Every Friday I publish a weekly science column that has gained a wide following and built a small community around it — a different and positive phenomenon.
Its success comes mainly from the significant effort that goes into creating it, and from content that is carefully distilled from a large body of background material.
Add to that its consistency (column #62 was published last week) and the fact that it appears only once a week.
7. I rarely write about the tech projects I'm involved in — they can make for dull posts, and they risk exposing sensitive client information.
8. I'm not trying to sell anything.
I write on LinkedIn because I love writing and enjoy connecting with people.
I leave business and clients to the real world, and that's enough.
9. I don't use AI to create posts.
AI can generate content, but that content will never carry your unique character and voice.
10. I avoid political content and arguments.
This isn't just a practice — it's a worldview. Arguments rarely produce anything useful, and politics is an exhausting system of arguments I've never quite understood.
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If you're wondering: my area of expertise is technology of all kinds, and I work as a technology consultant.
My personal goal is to become a CTO at the first opportunity that comes my way, and in four years to raise capital and build a meaningful company (that almost happened already…).
An opportunity like that will probably not come from LinkedIn, but rather from someone who has seen my technical execution capabilities firsthand. That makes more sense, and it's how things have worked so far — which is why LinkedIn, for me, is a hobby.
And thank you to all of you who comment, give feedback, and share.
On various occasions this online connection has crossed over into the real world, and that's always a joy 💖